The advertising of tomorrow is now upon us. Virtual reality has become a strong tool to generate opportunities in newer dimensions. The content and services the user consumes will never be the same in the realm of virtual reality. Equipped with a variety of tools that you can see now in VR and looking at the creativity standards of brands, virtual reality advertising is set for a golden run. With VR one create more complete, impactful and immersive experience. This can generate more engagement and edge past competition in this era of discoverability.
However, truth be told, the only downside VR advertising is facing currently, is that only few consumers have these VR Headsets. This means only a low number of consumers can connect to this content. Exactly this same reason is pushing brands to create truly wonderful content. The strategy here is to connect to small groups and generate more revenue instead of reaching for large masses like usually happens. There is no denying the fact that these VR advertisements enter deep into the memories of consumers hence increasing impact on engagement.
Companies have started experimenting with formats to produce amazing content in prominent positions. Experts also suggest that VR advertising, and VR content in general, is gaining popularity and will eventually revolutionize digital content consumption. As a matter of fact, brands might have no choice but enter this segment in the near future. This is the reason some big brands have already started venturing this stream. It is better to be prepared and experienced before everyone else jumps in.
If VR (as we believe) turns out to be as promising as expected, your ads will become the most talked about material in articles and news content. This can help you connect to consumers at a greater pace, but you have to be prepared for this tide.
On a completely other side of things, pioneers of virtual reality advertising can emerge as dynamic and innovative. In addition, have additional time to deliver great content. With everyone waiting to see what happens, a brave step we suppose is worth the risk to attain that tag of being a brand that can look into the future effectively.
Like mentioned, companies from almost every niche are experimenting with VR advertising. Because luckily there is no restriction based on the kind of product you sell, you might well do it in VR and stick to the minds of consumers with compelling VR content.
Brands Already Into Virtual Reality Advertising
McDonalds has already gathered attention with its Happy Goggles that can be made with the Happy Meal box. And Emerged as one of the first companies that used the virtual reality to connect with children.
In a completely different industry too VR advertising has got tremendous response. The tourism industry is using VR to create ads that connect customers to their favorite destinations. Virgin Holidays has produced the best work so far with their ‘try before buy’ model.
Virgin Holidays stores in order to occupy waiting customers are providing them with these virtual tours. This content is filmed from the first person perspective. This makes customers look at what exactly is on offer in a particular destination as if being there. Such advertisements increase customer interest towards a particular destination and ease the process of booking their holiday package.
In short, virtual reality can go much further and help consumers make the right choices. It also opens up wide marketing opportunities and give companies a serious creativity challenge.
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